By Lisa Montalto
Today is a new day for marketing professionals, as the landscape has changed dramatically over the last 20 years. Four thousand years ago ancient Egyptians used papyrus and wall paintings to expose people to political campaigns and commercial messages. Proof of this has been found in the ruins of Arabia and Pompeii. Wall and rock paintings never went away as they can still be found in places like Asia, South America, and Africa.
As things progressed, advertising was done through newspapers, radio, and then television, but with the introduction of the internet and the world wide web, it became a whole new ballgame.
Banner ads and videos along with search engines like Google gave marketers a way to reach their audience in a more targeted way. However, nothing has changed marketing as much as social media and smartphones.
Millions, or even billions, of internet users can see your product or service when a social media post goes viral. The precise mechanism is this: When a post or advertisement sufficiently interests someone, they have the option to share that post with their own followers. That post or ad quickly gets distributed exponentially worldwide quickly, with no need for expensive TV airtime or print ads. Or overpriced phone book ads. Remember them?
Click, click, BOOM!
With social media platforms like Facebook, Instagram, X, and TikTok, companies and entrepreneurs can market products and services for far less money. Marketers can use everyday people to market their stuff. The birth of the influencer opened the door to a brand-new way to reach a targeted audience.
Regular people have become internet-famous by posting in their niche and acquiring a massive following. Those people are social media influencers because their followers trust their opinions and will likely purchase anything they talk about, wear, listen to, or use. One story posted on social media by an influencer with a hundred thousand followers can put more eyes on a product than any other advertising platform.
YouTube is another social media platform that brings in millions of dollars for brands just by having a popular YouTuber put up a 30-second video using their product. Brands have gone viral on social media meaning other influencers have picked them up and posted the same stories or videos. It's a domino effect after that and just snowballs with very little effort.
It sounds easy, but becoming an influencer and posting viral stories takes skill. Behind any good social media post is a script. The words are carefully thought out to ensure the most traffic and most conversions. Some influencers are paid by a brand, but most are given free merchandise if they agree to promote it in their stories. Other influencers take it upon themselves and advertise brands with a link to Amazon or other sites as an affiliate. When someone clicks that link and purchases, the influencer makes money.
If you decide upon social media advertising, you need to make that ad as appealing and interesting as possible. There is no influencer to provide help. Your ad needs to motivate its viewers to hit the share button. A professional ghostwriter can help with this process. Ghostwriters are a great way to accomplish this because they work behind the scenes providing the perfect marketing words for any brand. Well-versed in conversational marketing, they can be the difference between some traffic and going viral for any story.
An influencer with hundreds of thousands or millions of followers probably won't need a script but may require product familiarization.
When looking for a ghostwriter, it's important to be selective and to look at samples. A drama or comedy writer may not be good at marketing scripts. You want to make sure they have a track record at writing ads that sell. It's always important to see their past work and the result of that work, preferably in sales.
Once you develop a relationship with a ghostwriter, you should consider using that same ghostwriter every time. If that writer is effective, they should be in your contacts list. Most of what you see online may have been written by a ghostwriter. It's no accident that some social media influencers make more money than others. As with anything else, it takes practice and a good message. You can't just ramble and hope for the best.
Not everyone is a writer and that's just fine. People are better at different things. So, if you're considering taking your social media stories to the next level, consider getting the help of a good ghostwriter, research other social media posts to see what gets the most likes, and craft your ideas around that.
Where do you find an excellent ghostwriter? Right here. Just click the link for product descriptions, scripts or any other sort of ghostwriting services you may require. We are Ghostwriter Central, Inc., and we've been helping clients worldwide since 2002. We will be delighted to help your company, too.
